Call us on 01253 739898

Privacy Policy

We take your privacy seriously and will only use your personal information to provide you with specific information and services that you request; and with additional information and services that may be of interest to you. We will never sell, share or use your personal information other than as described here.

About this privacy policy

This policy sets out how we will use and share the information that you give us either directly, via this website or via email. This policy describes your relationship with the Clifton Arms Hotel and how we process your data.

Who are we and how to contact us

By email: welcome@cliftonarmslytham.com

By telephone: 01253 739898
Through this website: www.cliftonarmslytham.com
By post: Adam Draper, Clifton Arms Hotel, West Beach, Lytham, Lancashire, FY8 5QJ

How to change your preferences

You can visit www.cliftonarmslytham.com website to contact us to change your preferences at anytime. You can also call or email us using the details listed above.

How we operate

We operate in line with EU GDPR May 2018 data protection guidelines. We are committed to maintaining your personal rights and allow all users to change or withdraw their opt-in options at anytime. We will also advise you on how to complain to the relevant authorities, namely the Information Commissioner’s Office if you feel that we have not dealt with your request in the correct manor.

We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

Use of Cookies

We use ‘cookies’ to help gather and store information about visitors to our website. This data does not identify any personal details and is only used to analyse how visitors interact with the website. You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features on our website if cookies are disabled.

Who this privacy policy applies to

This policy applies to individuals who have registered with us for our newsletter or individuals who have requested information about our services.

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

What this policy applies to

This section describes the lawful basis for processing your data and applies to the information about yourself that you choose to provide us with or that you allow us to collect. As a customer, this includes:

  • Information you provide during the registration process
  • Information we collect about how you use the website
  • Information relating to purchases and other transactions
  • Information given and stored as part of our ongoing relationship

Scope of Consent

By submitting your personal data on this site, you are affirming your explicit consent for such information to be used in accordance with this privacy policy. You will be able to withdraw that consent at any time by the methods described.

Opting out at a later date

  • Once you have given your consent, you can amend or withdraw your consent at anytime. We respect all user rights as defined in GDPR.
  • Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

You can see more about these rights at:

https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

If you wish to exercise any of the rights set out above, please email us.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

If you have any comments or wish to complain please visit www.cliftonarmslytham.com or contact us anytime.

How we store and process your data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. In some circumstances you can ask us to delete your data: see below for further information. We may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Your account data will be collected stored and processed within the UK & Ireland only. Your data will be stored as described here or until you request removal of your personal data from our system. Please note that we will be unable to carry out your request to be removed it there is still and open transaction against your account. In order to provide updates and offers that may be of interest to you we use recognised third parties to take payment, manage our company accounts and provide banking services. We will store transactions, payment (this does not include payment card data) and order data for up to 7 years or for as long as required by UK financial and company regulations. These third parties may operate outside the EU.

We will only use your personal data when legally permitted. The most common uses of your personal data are:

  • Where we need to perform the contract between us.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data. We have also explained what our legitimate interests are where relevant.

We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table.